"As people spend less time in front of screens and more time out in the world, successful brands will connect with their customers through experiential marketing and immersive activation as consumers rediscover their old (and new) passions," Leanne Sheraton, senior vice president of marketing at PayPal, is quoted as saying in AdWeek's conversation about experiential marketing post-pandemic.
"Like many other people, artist Carmina Escobar has been rethinking and reassessing her practice over the past year. In an email, she said that this had given her 'the chance to explore a different model of design'",Elisa Wouk Almino writes for Hyperallergic about site-specific performances.