We design extraordinary experiences for brands, companies, and products that create maximum customer and employee engagement.
Through emotional storytelling, we craft unforgettable moments that highlight your uniqueness, drive sustainable success, and maximize Return on Emotion. Long-term brand loyalty, greater impact, and a strong Return on Emotion – all positioning you competitively in a dynamic, ever-changing market.
References
Objective:
Homburger celebrated 66 years of existence with a groundbreaking event at the Zurich Kongresshaus. This event was to set new standards for traditional celebrations. Our task was to combine tradition and innovation impressively.
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Implementation:
At the celebration, guests were invited to explore different experience cubes. Each cube offered a new perspective and story to relive Homburger's impressive journey. Additionally, integrating the metaverse allowed international visitors to participate virtually, creating a sense of global community. The combination of physical and digital worlds in the hybrid Metaverse bar reflected Homburger's innovative spirit and forward-thinking approach.
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Impact:
1400 enthusiastic participants and exceeded customer expectations. The 10th event set a benchmark for the future of event experiences by skillfully combining traditional elements with digital innovations, taking the celebration of Homburg's anniversary to the next level.
66 Perspectives
Client
Guests
Place
Services
Homburger AG
900 physical
600 virtual
Zurich & metaverse
Consulting, strategy, conceptual design, scenography, show concept, planning, production
Objective:
To create a unique and unforgettable brand experience.
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Implementation:
We transformed an ice rink into a '60s jazz club. Over 350 employees, including 64 artists and 19 musicians, created an authentic atmosphere. A strong brand presence was achieved through themed scenography and branding elements.
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Impact:
Positive feedback from overwhelmed guests and the resulting increased brand loyalty were the results. We were able to successfully demonstrate how unique event experiences can positively influence the perception of a brand.
Jazz all around
Guests
Place
Services
900, internat.
Zurich
Consulting, strategy, conception, scenography, show concept, planning, production
Objective:
Next Generation Sponsoring Brand Experience for sporting events. Generate more brand awareness for sponsors with the latest technical possibilities.
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Implementation:
A sophisticated AR experience with AI support. Viewers can scan a QR code and enjoy an enhanced experience and infotainment from sponsors and the team without registering, purely web-based. Thanks to gamification and a competition, lead generation was also integrated.
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Impact:
There was a high level of interaction with the sponsor's brands because of the easy accessibility and user experience. This not only promoted the positive perception of the brands but also generated numerous leads and general added value for the sporting event. In addition, the stadium experience becomes more attractive.
The Gamestopper
Client
Guests
Place
Services
Tennessee Titans
Stadium visitors
Tennessee
Concept, gamification, immersive brand experience, production
Objective:
Design and implementation of an emotional 360° activation campaign.
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Implementation:
The campaign focused on interactive experience zones at eight Swiss music festivals, as well as activation at over 90 sponsored venues and happenings in Switzerland. An essential part of the activation campaign was also the integration of the brand's online and offline worlds.
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Impact:
These physical activations, combined with the targeted integration of online and offline components, not only enabled a direct customer experience and interaction but also contributed to increasing brand awareness and positive image building. The success of the campaign was underlined by measurable activation effects such as increased social media engagement and the generation of user-generated content.
Colorful together
Client
Guests
Place
Services
BAT
30'000
Frauenfeld
Consulting, strategy, conception of immersive experience, communication, planning, production
Objective:
As part of the merger of SWX, SIX, and Telekurs, we supported SIX in a crucial change management process. Our task was to merge three different corporate cultures into a uniform corporate vision.
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Implementation:
A central element of the integration process was the corporate atlas, which served as a metaphorical navigation tool to open up new markets and optimize processes. The centerpiece was an interactive exercise — the chain installation. An interactive exercise that promoted creativity and problem-solving skills in teams. The participants created a complete work of art that was activated through a domino-like reaction and symbolically underlined the motto “Together we succeed”.
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Impact:
Working with the atlas in workshops involving all levels of the company led to the development of a map portfolio that mapped the path of the “one brand” strategy of SIX. The successful chain reaction of installations impressively demonstrated teamwork and interdependence, underlined the importance of coordination and cooperation for success, and promoted team spirit and identification with the new SIX corporate identity.
Journey to SIX-ess
Client
Target group
Place
Services
SIX
5000 Employees (Mapping)
600 Manager (Experience)
Zurich
Concept, scenography, planning, production
Objective:
As part of the first Zurich E-Prix in Switzerland, Bank Julius Baer wanted to offer its employees and top VIP clients a unique brand experience. The guests were to be part of this exclusive event.
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Implementation:
We developed a concept for a unique brand experience and hospitality platform directly at the racetrack.
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Impact:
An increased emotional bond with Julius Baer, both as a client and as an employee, as well as increased brand awareness.
The curve cocktail
Client
Guests
Place
Services
Julius Bär
2000
Zurich and Berne
Consulting, strategy, conception, scenography, show concept, planning, production
Objective:
The umbrella brand was to be brought to life with the many associated brands. Over 800 employees were to experience the One Brand strategy playfully and interactively - live and virtually.
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Implementation:
The invitation as travel documents aroused curiosity about the Tamedia Hotel, which was completely designed in the style of the Tamedia Brand Experience, from the reception to the hotel lobby. The rooms, assigned to the Tamedia brands, offered interactive experiences of their offers. A digital hotel guide, QR code-based information, gamification, and various entertainment options made the “One Brand” strategy tangible and strengthened the corporate culture at the same time.
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Impact:
A very high top rating from the participants. An emotional understanding of the “One Brand” strategy underlines the importance of the tangible form of communication, also in terms of employee loyalty and brand strengthening in a constantly changing digital age.
Cultural strengthening
Client
Guests
Place
Services
Tamedia
800
Zurich
Consulting, strategy, conception, scenography, show concept, communication, planning, production