Immersive
Brand Experience & Events
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Looking for more creativity, innovation and real differentiation in your brand communications? As a creative experience design agency, we create, develop and produce exceptional brand experiences and events - live, digital and everything in between. It is the stories that can be experienced that move and connect people. This emotional design of real and digital communication spaces differentiates, activates and creates relevance. For lasting customer loyalty and strong team building. Discover how our innovative brand experiences make a difference.
Experiences
for maximum
results.
Strategies for more return on experience.
Our goal is to make every interaction with your brand a memorable event. The Happening uses strategic approaches based on in-depth target audience analysis and a comprehensive understanding of your corporate vision. By taking social trends into account, we develop targeted strategies that effectively realise your ideas. The result: powerful brand experiences - live on site, in virtual space or in mixed reality (MX) - immersive experiences.
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Significantly increase customer acquisition
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Sustainably strengthen the relationship between your brand and your stakeholders
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Significantly improve the performance of your marketing activities.
With this approach, we increase your brand success through targeted, motivational strategies based on detailed analysis and an understanding of the dynamic relationship between society and business.
Your performance is our focus – activating your people our mission.
The Happening is your leading agency for brand experiences and events, based in Zurich with a creative hub in Berlin. Passionately serving in over 20 countries since 2012.
Why The Happening?
A Happening is more than an event:
Transformative brand experiences where your target audience takes center stage. We combine commercial space with art, culture and design.
Why we do it:
Our drive is to shape a positive future through inspiring experiences that touch hearts and minds. With a passion for the extraordinary, we create unique moments that not only inspire, but also have a lasting positive impact. Discover with us the power of creative experiences that inspire people and take them further.
The Difference:
Creative innovation + technical expertise + years of experience = Unforgettable brand imprinting.
Strong ideas and reliable execution make the difference.
The Result:
More than events – transformative experiences that create lasting relationships and generate value for all participants.
Experiences
for maximum
results.
Strategies for more return on experience.
Our goal is to make every interaction with your brand a memorable event. The Happening uses strategic approaches based on in-depth target audience analysis and a comprehensive understanding of your corporate vision. By taking social trends into account, we develop targeted strategies that effectively realise your ideas. The result: powerful brand experiences - live on site, in virtual space or in mixed reality (MX) - immersive experiences.
-
Significantly increase customer acquisition
-
Sustainably strengthen the relationship between your brand and your stakeholders
-
Significantly improve the performance of your marketing activities.
With this approach, we increase your brand success through targeted, motivational strategies based on detailed analysis and an understanding of the dynamic relationship between society and business.
From vision to reality: the three-phase success model for brands that make a difference
Our proven model for creating exceptional brand experiences and events is based on an overarching process:
Inspire - Integrate - Activate
This model includes
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Strategic planning for holistic achievement, ensuring that every detail of your vision is fulfilled.
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Intelligent creativity that pushes traditional boundaries and opens up new perspectives.
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Integrative communications dramaturgy that creates a seamless connection between message and audience.
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Interactive storytelling that actively engages and moves your audiences.
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Design fusion that merges physical and virtual worlds to create immersive experiences.
By consciously integrating innovative and immersive technologies (AR, VR, MX, holography, metaverse) we amplify our ideas and create breakthrough experiential spaces. These spaces combine emotion and technology to create a differentiating brand experience that leaves a lasting impression on your target audiences.
For your brand, the result is unrivalled uniqueness, enhanced identity and authenticity that drives lasting customer loyalty and effective team building.
We make your brand not just visible, but indispensable.
Experience Design 2.0: Emotions at the heart, technology as a catalyst
In the era of Experience Design 2.0, we are pushing the boundaries of traditional brand experiences by intelligently blending the physical and virtual worlds. Emotions are still at the heart of our experiences, but now they are amplified and enhanced by the targeted use of technology (AR, VR, MX, holography, metaverse).
This symbiosis makes it possible:
Active interaction: Foster deeper understanding and stronger connections through interactive participation.
Global presence: Provide access to your brand from anywhere in the world to extend your reach.
Uniqueness: Focus on innovation to differentiate and secure a distinctive edge.
Technology is not a barrier but a bridge to the next generation of brand experience, enriching every touchpoint without ever overshadowing the power of emotion.
Zukunft des
Erlebnis-design und Events:
hybride
Happenings
"The point is to make something new, something that is not
remotely reminiscent of what has gone before."
Allan Kaprow, New York
Action artist and initiator
of the first "happenings"
Live Experiences
We all long for unique live experiences in a hyperdigital age. What we create are personal, sensual experiences that invite the audience to touch, feel, taste, hear and even smell a brand. Whether it’s a product launch, road show, conference, customer event, staff incentive, exhibition or trade fair etc. – our event marketing professionals create real-time moments that move, inspire and excite people.
Hybrid Experiences
We interact with people and brands in many different ways – online, offline and frequently both at the same time. Hybrid experiences combine data, content and data design to blend live, on-demand, in-person and remote elements within high-touch environments. These flexible and connected experiences are driven by dynamic, personalised content that merge into a unique experience for your brand.
Virtual Experiences
Our virtual experiences are completely digital and harness the power of technology to tell the story of your brand. We know how to convey a sense of community and inclusion – even online – and are skilled at connecting format, scope, technology and engagement. Virtual roundtables, remote 1:1 networking, streamed keynotes and even workshops with online moderation. The possibilities are endless.
Let’s make something new together
Creative Minds Globally
Andrej Isler, founder of x-act / Brandsoul and event visionary, is once again shaping the industry with The Happening. Innovative events, immersive live and virtual experiences set new standards. His team of event, marketing, communication and multimedia experts makes The Happening a pioneer for unique brand successes of the next generation.
The management
Andrej Isler, CEO
Andrej combines 20 years of experience in brand experience and live communication with fresh concepts. His personal management of each project ensures creative uniqueness, supported by his global network.
Barbara Huber, COO
With 18 years of experience in brand experience and live communication, Barbara combines experiential design, creativity and pragmatism. Her sports career and international production experience characterise her versatile and strong leadership at The Happening
"With over 25 years of experience as an entrepreneur and Creative Director, I am still fascinated by the incredible power and inspiration that can emanate from well-thought-out events"
Andrej Isler
Benefit from our team's extensive expertise, whose know-how has impressed renowned companies for many years. We would be pleased to personally present to you our most impressive success stories.
Inspire. Integrate. Activate.
Contact
The (perfect) Happening?
Get in touch with us