Don’t just plan an event. Create a happening.

Events create moments.
Immersive Brand Experiences create movement – through experiences that activate people, make the future tangible, and drive real impact.

Immersive. Collective. Unforgettable.

Welcome to The Happening Collective
– the House of Immersive Experience.

Don’t wait. Activate.

Our framework for brand impact – built on three pillars that turn strategy into movement.

Movement Architecture

Strategy, co-creation & story development.

Your strategy deserves more than charts.
We turn visions into movements that activate people and shape the future.

→ Clarity. Resonance. Real momentum.

Experience Creation

Live marketing & brand experiences.

Information doesn’t inspire — emotion does.
We design immersive, multisensory brand experiences — live, virtual, hybrid.

→ Surprise. Connection. Future power.

Interaction & Future Engine

Participation, AI & impact tracking.

Through interaction, co-creation, and AI intelligence,
we turn audiences into protagonists and make impact measurable.

→ Loyalty. Community. Growth.

Wow is good. Impact is better.

We measure the difference:

+20% engagement through interactive formats and active participation.
+40% reach through hybrid and digital extensions.
+25% higher conversion at product launches with immersive story design.
+50% content value through AI-powered real-time analytics & second-life usage.

Because impact matters more than applause.

Customer voices

«Andrej has an enormous amount of experience in the event sector. He knows how to inspire people and move them emotionally. As a lateral thinker and sparring partner, he has supported us in various projects with a high level of creativity and vision.

His team of experts always manages to anticipate trends and develop innovative ideas.»

Christof Buri,

Head Marketing & Communications

LGT Group Holding

The Happening Collective – Where Brands Become Experiences.

100+ experts worldwide.
25+ years of experience.
2,000+ projects in 28 countries.
1 million people moved.
1 mission: activate the future.

Where Brands Become Experiences.

The Happening Collective is a creative ecosystem for brand experiences and events. Together with talents, artists, and technology experts, we design immersive brand experiences – live, digital, and hybrid.

We fuse story, technology, AI, art, and design into worlds that are not just seen but truly experienced. Messages turn into moments, emotions into lasting impact.

Our vision:
Activate people. Connect communities. Unlock potential. Shape a positive future.

As a sparring partner, we refine strategies, evolve ideas, and elevate projects to the next level – for more impact, more relevance, and more future power.

Let's talk future

Trendletter

future of
Experience design and events:
hybrid
happenings

"The point is to make something new..."

Allan Kaprow, New York

Action artist and initiator

of the first "happenings"

Live Experiences

From Stage to Movement

We transform events into living stories. Guests become co-creators, not spectators. Through dramaturgy, interaction and emotion, we create experiences that inspire, activate and unleash future potential.

Mixed Reality Experiences

Beyond Borders

We merge exhibitions, installations and live events with digital extensions. Multisensory touchpoints and interactive streams create hybrid experiences that unite closeness with global reach.

AI-Driven Virtual Experiences

Future Without Limits

We design virtual worlds where communities thrive and brands come alive. From Metaverse summits to interactive workshops and AI-driven environments – your brand becomes accessible anytime, fully immersive and measurably impactful.

"People forget what you said, they forget what you did, but they will never forget the feeling you gave them".

Maya Angelou

Let's talk future

Success Stories

of The Happening and Our Collective

Allergan, Allianz Suisse, Arthur D. Little, Audemars-Piquet, Aventis, Avis, AXA, Axpo, Bally, Bank Julius Baer, Barry Callebaut, Basler & Hofmann, BKW, BP, Ciba Vision, CK Watch, Coca Cola, Commerzbank Dresdnerbank, Compaq Schweiz, Concast, Continental, Coop, Credit Suisse, Daimler Chrysler, Die Mobiliar, Die Schweizerische Post, DKSH Schweiz Eukanuba, E.On, EMC, Ericsson, EWZ, EY, Fritz Studer AG, GAM, GE Money Bank, Geberit, Givaudan-Roure, Glencore, Global Financial Products, Google, Groupe Mutuel, H&M, Harbour Club, Helvetia Versicherungen, Henniez, Hewlett Packard, Homburger, Illycafé, Jacobs Foundation, Jaeger-LeCoultre, KABA, Klausenrennen, Körber, Laureus Stiftung, LGT, Man Invest, Meteo Schweiz, Microsoft, Migrosbank, Moet Henessy, MSD, MS Gesellschaft, Nokia, Nord Stream, Nortel, NKF, NZZ, Oracle, Orange, Phonak, PricewaterhouseCoopers, Radio 24, SAM, Samsung, Sanitas, Sanofi Aventis, SAP, SBB Cargo, Schweiz. Treuhänderverband, SENS Stiftung, Siemens, SIGVARIS, SIX, Société Générale, Sunrise, Superba, SUVA, Swatch, Swiss, Swiss Bankers, Swisscom, Swisslife, Sygenta, Tamedia, Tesla, Tommy Hilfiger, T-Systems, UBS, Unisys, United Grinding, UPC, WWF, x-days, Xerox, Zurich Film Festival u.v.m.

Let's talk future

Immersive Brand Experience: Resonance is movement. Movement is the future.

Marken, die bewegen wollen, müssen mehr tun, als zu beeindrucken. Eine Immersive Brand Experience schafft Resonanz – nicht durch Lautstärke, sondern durch Beteiligung. Wenn Menschen nicht nur sehen, sondern fühlen, entsteht Energie, die bleibt. Denn Resonanz ist Bewegung. Und Bewegung ist Zukunft.

4 min read

How AI turns events into real-time experiences – and brands into unforgettable experiences

AI is transforming events from rigid programs into living, adaptive experiences. At a life sciences summit in Basel, AI matchmaking generated 19,000+ new connections in one day, boosting relevance, engagement, and ROI. No more passive audiences: guests become protagonists, journeys are personalized, and brands create resonance instead of applause. The future of events is here – immersive, data-driven, unforgettable.

5 min read