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Brand Experience 4.0 & Events. Live and virtual.


Gamification is the application of game-typical elements in a non-game context. When people play games, they are motivated to achieve the goals and go through a process of joy, fun and satisfaction. Whether brand activation, incentive programmes or customer loyalty measures, gamification activates the intrinsic motivation of your stakeholders and ensures a sustainable flower experience along the entire customer journey.

In the field of corporate communication, learning content can be presented as an exciting adventure or a performance culture can be activated.

We skilfully combine the virtual and the physical world for your incentive campaign and increase brand loyalty. Basically, we like to use "forward gamification" which gives stakeholders the opportunity to experience progress in a way that allows them to learn and grow at the same time. The best prerequisite for people to enjoy moving forward.

With The Happening, you are one of the winners of the game:

  • Gamification Strategy Development

  • Story development

  • Design and programming

  • Life, hybrid or just virtual

  • Planning and implementation of gamification campaigns

  • Incentive programmes with integrated gamification strategy

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